Certain platforms want to keep you dependent, slowly taking over your book of business. Here are the three massive lies they tell you about ICHRA to maintain their leverage.
They tell you it’s impossibly complex so you’ll hand over the reins. The truth? With the right underlying platform, modeling and enrolling an ICHRA is a highly streamlined, repeatable process that you can own entirely.
This is how they get between you and your client. If they control the quote, they control the relationship. A true agent platform gives you the live quoting engine directly, cutting out the middleman entirely.
This is the ultimate trap. When you sign over the BOR, you surrender your commissions and your client list. You should never have to sacrifice your AOR just to provide an ICHRA solution to a client.